BSurprise's email marketing software includes everything you need to create, send, track and profit from email marketing - but it doesn't stop there. It also includes powerful tools to completely automate your follow up marketing too:

	Follow up with prospects automatically using auto-responders. Send a series of personalized email messages to new leads at intervals you define. It's like having your own dedicated sales team working for you around the clock.
	Optimize your email click thru rates with split testing. Send a few variations of your email to a sample of your list and have the best performing one sent to the rest automatically.
	Automate your list management with triggers. Automatically convert leads to opportunities when they open a specific email, remove inactive leads from your list or even send a follow up email when a particular link is clicked - automatically.
	Keep your lists clean and up to date with automated bounce processing. Invalid email addresses can be removed from your list automatically based on "smart bounce rules", helping keep your deliverability rate high.
	See the complete activity of a lead with event logging. Every time a lead opens your email, clicks a link or performs any other activity, it's logged against their history making it easy for you sales team to qualify their desire to purchase.